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Ford Discontinuing Sedans

Ford has been a mainstay of the American automotive scene since its very inception, so drivers are puzzled to hear they’re cutting many of their most popular models to focus almost solely on trucks, utility vehicles, and commercial vehicles. With Ford discontinuing sedans, loyal customers are suddenly going to find their choices incredibly limited when they visit a Ford showroom. Hard luck for anyone seeking something that isn’t a pickup truck, crossover, or SUV – by 2020, almost 90% of Ford’s North American lineup will consist of just those vehicle classes. So, why is Ford to stop making sedans and what’s coming next? Read on for everything you need to know.


The Future of Ford’s Lineup

Like most drivers, you’ll probably struggle to picture the lineup once Ford sedan models have been discontinued, so we thought we’d show you exactly what it’s going to look like. By the time 2022 rolls around, Ford will have phased out the Focus, Fiesta, Taurus, and Fusion, which will leave the Mustang as their last car standing.

The Future of Ford Cars

White Space Vehicles to Fill the Gaps

You might be asking yourself exactly what Ford is going to use to fill the gaps in their lineup once all the sedans and other small vehicles are gone. The answer is ‘white space vehicles’. These are really a concept more than a new class – white space vehicles combine the characteristics of other segments to create something that’s supposed to provide the best of both worlds. Since most of Ford’s sales currently come from larger vehicle segments, it seems to make sense that they’d start to focus on them. However, is Ford really giving consumers what they want by following that trend?

You might be asking yourself exactly what Ford is going to use to fill the gaps in their lineup once all the sedans and other small vehicles are gone. The answer is ‘white space vehicles’. These are really a concept more than a new class – white space vehicles combine the characteristics of other segments to create something that’s supposed to provide the best of both worlds. Since most of Ford’s sales currently come from larger vehicle segments, it seems to make sense that they’d start to focus on them. However, is Ford really giving consumers what they want by following that trend?

If you’re at the head of an active family of five that likes to head out on weekend adventures, a larger vehicle might indeed sound appealing. But what if you’re not in the market for excess space? Dan Neil of the Wall Street Journal cited a 2017 study performed by the University of Michigan in his story “The Real Reason Ford Is Phasing Out Its Sedans” to explain the decision. Apparently 68.9% of light-truck owners used their vehicle primarily for transportation, while 65.4% used it for commuting. But does it make sense to drive a larger vehicle without strong fuel economy ratings when you don’t really need to.

Ford White Space Vehicles

Is Ford’s Gambit Worth the Risk?

Industry analysts have found fault with Ford’s shift towards larger vehicles. Those larger models will almost always be less efficient than smaller ones, which could prove a huge problem to Ford and to Ford drivers if and when gas prices start to rise. It’s also unknown how Ford expects to compete in such a crowded segment, especially since they’re not particularly competitive at present. Compare the Ford Escape, Explorer, and Edge against the Honda CR-V, Pilot, and HR-V and you’ll find the Honda models offering lower starting prices and superior MPG ratings.

General Motors to Make Layoffs and Close Plants

Ford isn’t alone in their shift towards larger vehicles. General Motors has also announced the end of production for six sedans, and we’ve already seen the impact of their new strategy. Due to low sales and changing consumer behaviors, GM has been forced to make substantial layoffs and close five of their North American facilities. Cutbacks will remove the Chevrolet Impala, Chevrolet Volt, Chevrolet Cruze, Buick LaCrosse, Cadillac CT6, and Cadillac XTS from our roads.

Honda Will Continue to Innovate

It might seem easier to get rid of sedans entirely when consumer needs start to change, but automakers can serve those consumers better by simply changing with them. That’s exactly what Honda is doing with models like the Honda Accord Hybrid and the Honda Clarity selection, which includes a plug-in hybrid, full electric model, and hydrogen-powered model. The classic Honda Accord has been refined for modern drivers, and the Civic lineup provides models as diverse as the Civic Hatchback, Civic Sedan, Civic Type R, and Civic Si.

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Moving in the Right Direction

As Ford vehicles go larger, Honda sedan models are going more efficient and addressing the next-generation of drivers. Drivers visiting their nearest Hampton Roads Honda Dealers location can be sure of finding an award-winning lineup that covers a wide range of needs, so why not come down today?

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[1] Wall Street Journal, 2018. Visit https://www.wsj.com/articles/the-real-reason-ford-is-phasing-out-its-sedans-1525369304 for more information. [2] CNN.com, 2018. Visit https://www.cnn.com/2018/11/26/business/gm-cars-dropping-production/index.html for more information.

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